Website Diagnostic Report
Tiger Air and Heating
tigerairtx.com · Dallas, TX
HTTP visitors see a "Not Secure" warning because the site doesn't redirect to HTTPS, 457 5★ reviews are invisible to website visitors, and ac season starts in ~12 weeks. every gap fixed now will pay dividends when search volume triples.
Issues
7
Missed Leads
5-7/mo
Rating
5★
(457)
How We Estimated the Impact
Conservative estimate based on industry data. Here's the math.
~400 estimated monthly visitors
35% leave due to Chrome "Not Secure" warning + no contact form = ~140 lost visitors
At a 5% booking rate, that's 5-7 missed jobs/month
At $400 avg service call = $2,000-$2,800/month in missed repairs
Plus installs: If even 1 of those was a system replacement, that's another $8,000-$15,000.
Top 3 Issues Costing You Money
HTTP does not redirect to HTTPS — some visitors see 'Not Secure'
No contact form
457 Google reviews not displayed on website
Timing: AC season starts in ~12 weeks. Every gap fixed now will pay dividends when search volume triples.
All Issues (7)
Sorted by severity. Click any issue to see details and estimated impact.
HTTP does not redirect to HTTPS — some visitors see 'Not Secure' high
Tiger Air and Heating's site has SSL but doesn't force HTTPS. Anyone clicking an old HTTP link or typing the URL without https:// sees Chrome's "Not Secure" warning. A simple redirect rule fixes this.
No contact form high
Only a phone number. Forms capture 3x more leads than phone-only. Many homeowners prefer to submit a request rather than call — especially after hours.
457 Google reviews not displayed on website high
Tiger Air and Heating has a 5 rating with 457 reviews — but visitors never see them on the website. On-site reviews increase conversions by 270%. Each lost lead isn't a $400 repair — it's a $15,000 lifetime customer.
No license number displayed medium
Texas requires TDLR/TACL licensing for HVAC work. Not showing the license number makes the business look less legitimate than competitors who display theirs.
No "Licensed & Insured" mention medium
Homeowners hiring for expensive HVAC work want to know they're protected. "Licensed, Bonded & Insured" is a trust signal every serious competitor displays.
No industry trust badges medium
No BBB, NATE, ACCA, or manufacturer certifications visible. These badges are instant credibility — homeowners comparing HVAC sites pick the one that looks "official".
54 unoptimized images low
54 images aren't in modern WebP/AVIF format. Converting them would cut page size and improve load time.
Issues by Category
5
issues
1
issue
1
issue
Competitive Position
Tiger Air and Heating has a 5★ rating with 457 reviews in Dallas.
Recommended First Step
HTTP does not redirect to HTTPS — some visitors see 'Not Secure' + No contact form
Fix Cost
$1,000-$3,000
Timeline
1-2 weeks
Missed Repairs/mo
$2,000-$2,800
If even 1 of those was a system replacement, that's another $8,000-$15,000.
Long-term opportunity
Full website rebuild + 25 service area pages + SEO optimization + monthly maintenance retainer ($1,500-$2,500/month)
Audited by Mudassir Ahmed · 147+ HVAC websites analyzed nationwide
Ready to fix these issues before summer?
AC season starts in 6 weeks. Let's fix the biggest leaks first — quick wins that pay for themselves in the first month.